# Vendian — Investor Deck 2026

> **Automate the *boring work.***

**Guillermo de Olmo** · Co-Founder  
**Alex Marimon** · Co-Founder  

Barcelona · [vendian.ai](https://vendian.ai)

---

## The Team

### Guillermo de Olmo — Co-Founder

- Entrepreneurship Degree
- EtherMail scaleup — built Sales & RevOps from scratch
- **Raised $8M**, grew team 7 → 45
- *Presents: market, GTM, customers, financials*

### Alex Marimon — Co-Founder

- Business Degree + Data Science MSc · ESADE
- Built 2 full working AI products
- **Built all of Vendian's software**
- *Presents: product demo, architecture, technical roadmap*

### Together

| $70K+ | 5+ | INCIBE |
|:---:|:---:|:---:|
| AI agency revenue, year 1 | B2B clients across 5 industries | Emprende × Wayra cohort · Barcelona 2026 |

---

## The Problem

### Every team wastes hours on work that should run itself.

1. **Tools exist — but they break.** Zapier breaks every week. n8n needs a developer.
2. **Ops teams aren't developers.** They're digitally fluent, but they can't write code.
3. **Failed automations cost more than manual work.** When automations break, the fallback is always a person.

---

## Our Customer

### Meet Sara.

**Role:** Head of Marketing Ops · B2B SaaS

| | |
|---|---|
| **Daily Tools** | HubSpot, Notion, Slack, Google Sheets |
| **Company Size** | 20–200 employees |
| **Tech Level** | Digitally fluent — not a developer |
| **Tried Before** | Zapier (breaks every week) · n8n (needs a developer) |

> *"I need lead routing to just work. I don't have time to fix a broken Zap every week."*
> — Sara, Marketing Ops

---

## The Solution

| Step | Capability | Description |
|------|-----------|-------------|
| **01 — Describe** | Plain language. | Create workflows in everyday language. No builder, no code, no setup. |
| **02 — Go Live** | Instant execution. | Your automation starts working immediately. If something fails, it retries automatically. |
| **03 — Connect** | Your existing tools. | Works across HubSpot, Slack, Gmail, Notion, and more — no new stack needed. |
| **04 — Monitor** | Full visibility. | See every run, every result, every error — in one dashboard. |

---

## How It Works

### As easy as *texting* a friend.

Use cases: `invoice tracking` · `customer support agent` · `lead warming` · `crm enrichment`

---

## Market Validation

| Metric | Value | Detail |
|--------|-------|--------|
| **$27.9B** | 11–14% CAGR | Global Workflow Automation (2026) · *Source: Fortune Business Insights* |
| **$5.3B** | ~35% of global spend | SMB / Mid-Market, US + UK + EU · *Source: IndustryResearch.biz, Mordor Intelligence* |
| **~14,000** | ICP-Qualified Companies | B2B SaaS + B2B Agencies, 20–200 employees · *Source: IBISWorld, Ascendix, Eurostat, SBA* |

> SMB automation growing 2–3 points faster than overall market. Vendian targets the beachhead.

---

## Market Sizing

| TAM | SAM — Beachhead | SOM — Year 3 |
|-----|-----------------|---------------|
| **$5.3B** | **~14,000** companies | **$813K** ARR target |
| SMB/mid-market workflow automation spend, US + UK + EU (2026) | B2B SaaS + B2B agencies, 20–200 emp, with MOps/RevOps function | 1,045 customers · ~$67.7K MRR · 7.5% of beachhead SAM |
| | ~$10.9M/yr revenue potential at blended $780/yr ARPU | |

---

## The Product

### Plain-language input. Reviewable plans. Your tools. *Production reliability.*

| Describe once | Auto-retry | 700+ | Full |
|:---:|:---:|:---:|:---:|
| Runs forever | on failure | native integrations | observability |

---

## Business Model

| | Starter | Growth | Scale |
|---|---------|--------|-------|
| **Price** | $20/mo | $79/mo | $249/mo |
| **Build Credits** | 60 | 250 | 900 |
| **Run Credits** | 3,000 | 12,000 | 39,000 |

> Automating 10 hrs/week of manual work pays for itself vs. hiring.  
> Usage scales with value. RUN credits are spent each time an agent executes.

---

## Growth Strategy

### Phase 1 — Founder-Led

1. **Founder outbound** — LinkedIn DMs, warm intros, targeted email to ICP accounts.
2. **Content engine** — Weekly blog, founder LinkedIn, use-case posts. Builds trust and inbound pipeline.
3. **Product Hunt + community launch** — Once activation is proven and first case studies exist.
4. **Paid acquisition + UGC** — LinkedIn ads, influencer demos, short-form video. Funded by early revenue.

### Phase 2 — Scaled Channels

*(Follows once Phase 1 channels are proven.)*

---

## Competition

### Competitive Landscape

| Competitor | Positioning | Limitation |
|------------|------------|------------|
| **Zapier / Make** | Dominant in visual builders | Pivoting away would mean rebuilding their entire product. |
| **n8n** | Open-source, developer-first | Not targeting the business-team audience we serve. |
| **Custom Dev** | Always an option | Requires engineering headcount most ops teams don't have. |
| **AI Agent Frameworks** | LangChain, CrewAI — developer tools | Produce non-deterministic agents. Not designed for ops teams who need reliability. |

**Vendian sits in unclaimed territory:** AI-native + low skill requirement. Zapier and Make are traditional; n8n is AI-native but high-skill. Vendian occupies the AI-native, low-skill quadrant.

---

## Built Different

| | Claude Code / Codex | Agent Frameworks | **Vendian** |
|---|---|---|---|
| **What AI produces** | Code | An agent that reasons every run | **Containerized production systems** |
| **Runtime** | Deterministic (if code is good) | Non-deterministic — drifts every run | **Deterministic, replayable execution** |
| **Who runs it** | You. Deploy, scale, monitor. | You. Agent config, prompts, observability. | **Vendian runtime — auth, scaling, orchestration, file storage** |
| **Who it's for** | Software engineers | AI / platform engineers | **Marketing Ops & RevOps** |

> *Agents drift. Operations can't.*  
> **We turn AI outputs into deployable, reliable systems.**  
> Natural language in. Deterministic production systems out.

Vendian fully supports the Anthropic SDK and other major AI SDKs — agentic loops are first-class when you need them. Most automations don't. We don't burn frontier models on simple tasks.

---

## Under the Hood

### Architecture: Code-generation → Containerization → Deterministic execution.

**Pipeline:**

1. **Code generation** — A K8s pod runs our agentic builder system. It generates real Python code using our public SDK — not prompts, not YAML.
2. **Containerization** — The builder packages the code into a container image. Once built, the image can be deployed on demand by the user. User never manages images, registries, or scaling.
3. **Vendian Runtime** — Container deployments, scaling, RAM management, auth orchestration, S3 artifact storage — all managed by Vendian. The user never touches infra.

### Public Python SDK

- Integration abstractions — Google Drive, Slack, Gmail, and more
- Auth system fully managed by backend — securely stored
- AI tools included — agentic loops fully supported when needed
- Steps with independent retries (low-poly Temporal)

### Private Runtime SDK

- Connects generated code to backend services
- Artifact saving & S3 storage
- Execution logs, observability, replay
- Container lifecycle management

> **Code-generation → Containerization → Deterministic execution. That's the moat.**

---

## Roadmap

| Phase | Timeline | Milestones | MRR Target |
|-------|----------|------------|------------|
| **Validate** | NOW · Q2 2026 | Self-sustained via founder agency revenue — no outside capital. 5 customers. Builder chat, visual plan review, managed execution. 700+ integrations via Nango. Team: Guille + Alex. | **€300 MRR** |
| **Grow** | Q3–Q4 2026 | Tranche 1 deploys once product is minimally validated (paying customers + retention signal). 10 → 100 customers by Dec 2026. Voice input, UX improvements. Deeper GTM use cases. + Product/UX hire (post-T2 gate). | **€600 → €6,656 MRR** |
| **Scale** | 2027 | 100 → 445 customers by end of 2027. Workflow template library. Operator observability tooling. + Second product engineer (revenue-contingent). | **€6,656 → €28,447 MRR** |

---

## The Ask · €250K Total

### Tranche 1 — Validation · €72K

*Months 0–6 · 0 → €5K MRR*

| Line Item | Amount |
|-----------|--------|
| Infra & tooling | €12K |
| Organic marketing | €12K |
| Founders (€2K/mo each, 6 mo) | €24K |
| UX hire (6 mo + equity) | €24K |

> + ~€15K earned from MRR  
> Market salary deferred — founders take €2K/mo each through M18; balance converts to equity.  
> **Unlocks Tranche 2 at €5K MRR.**

### Tranche 2 — Speedup · €178K

*Months 6–18 · €5K → €25K MRR*

| Line Item | Amount |
|-----------|--------|
| Founders (€2K/mo each, 12 mo) | €48K |
| Product/UX (12 mo + equity) | €48K |
| Engineer (12 mo + equity) | €48K |
| Marketing | €24K |
| Infra & tooling | €48K |

> + ~€180K earned from MRR (≈€114K net)  
> Founders stay at €2K/mo each through M18; balance converts to equity.  
> **Cash-flow positive by Month 21.**

---

## Financials

| Milestone | Customers | MRR | ARR |
|-----------|-----------|-----|-----|
| **M1** | 10 | €600 | — |
| **M6** | 85 | €5K | — (Tranche 2 unlocks) |
| **M12** | 250 | €15K | €180K |
| **M18** | 500 | €30K | €360K |
| **M21** | 750+ | €45K+ | — (cash-flow positive) |

### Model Assumptions

| Metric | Value |
|--------|-------|
| Runway | 21 months |
| Early growth (MoM) | 22% |
| Mid growth (MoM) | 14% |
| Monthly churn | 3% |
| Net revenue retention | 110% |
| ARPU | €60 |

> Churn target 3% via onboarding + activation focus (SMB SaaS benchmark 4–7%).  
> NRR >100% from accounts adding storefronts, seats, and run-credit usage.

---

## Why Raise?

| | Bootstrapped | Funded — €250K |
|---|---|---|
| **Team at M6** | 2 founders | 3 (+ UX hire) |
| **€5K MRR by** | Month 14 | **Month 6** |
| **€25K MRR by** | Month 28 | **Month 18** |
| **Cash-flow positive** | Month 32 | **Month 21** |
| **Risk / Advantage** | Founder burnout | **10 months faster** |

> Bootstrapped: *Slower. Leaner. Possible.*  
> Funded: **Your €250K buys 10 months.**

---

## Live Demo

### Describe an automation. Watch it run.

From plain-language input to a containerized agent executing against your tools — in under three minutes.

**01** Describe → **02** Review plan → **03** Run live

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## Product Walkthrough — Step 01 · Describe

Describe the agent in plain language.

![Step 01 — Describe](/demo/step-01.png)

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## Product Walkthrough — Step 02 · Answer a few questions

Vendian asks anything it needs to nail the build.

![Step 02 — Answer questions](/demo/step-02.png)

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## Product Walkthrough — Step 03 · Approve the plan

Review the proposed agent and capabilities, then build.

![Step 03 — Approve plan](/demo/step-03.png)

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## Product Walkthrough — Step 04 · Custom dashboard

![Step 04 — Custom dashboard](/demo/step-04.png)

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## The Vision

> ### The future of business automation is *conversational.*

**Guillermo de Olmo** — guille@vendian.ai  
**Alex Marimon** — alex@vendian.ai  
**Website** — [vendian.ai](https://vendian.ai)